In March 2016 it was announced that multiple companies who produced canned goods had Bisphenol A (BPA) present in their products (Allen, 2016). There were multiple environmental and cancer foundations such as the Breast Cancer Foundation who all worked together and tested these multiple canned products for the presence of BPA (Allen, 2016). Out of the 192 canned products that were tested a total of 129 contained the organic synthetic compound that is BPA (Allen, 2016).
Multiple organisations have their own research on the idea of whether BPA is actually harmful however a final answer has still not been decided. It has been tested that Bisphenol A (BPA) has negative effects on the brain, behaviour and the prostate glands in fetuses, infants and young children (Brennan, 2015). This is due to the fact that their bones and organs are still developing and growing (NIEHS, n.d.).
Campbell was just one of the many companies that had BPA found in their canned products. Immediately after the campaign was released in March 2016, Campbell promised to have BPA removed from all of their products by March 2017. Along with Campbell there was a lot of other companies such as; Del Monte, Whole Foods, Walmart and Albertsons who were proved to have BPA in their products (Allen, 2016). Campbell released an article documenting and explaining their goal to make all of their packaging BPA free for good (Allen, 2016). Personally, I believe the decision of changing their packaging to BPA free will help the company on an overall especially for their target audience of mothers and fathers with young children and infants (GirliegirlAmy, 2015). However this PR crisis will have a minor negative effect on the company’s image as people may believe that it is still harmful and will choose other products over it, resulting in a profit loss(Wilcox, 2013).
Allen, K 2016, Brands managers act quickly after BPA shows up in cans, viewed 8th April 2016, http://www.prdaily.com/Main/Articles/Brands_managers_act_quickly_after_BPA_shows_up_in_20464.aspx
Brennan, D 2015, How environmental exposure may affect your child, viewed 9th April 2016, http://www.webmd.com/children/environmental-exposure-head2toe/bpa
National Institutue of Environmental Health Services, n.d., Bisphenol A (BPA), viewed 10th April 2016, https://www.niehs.nih.gov/health/topics/agents/sya-bpa/
Wilcox, D, Cameron, G, Reber, B, & Shin, J 2013, Think Public Relations, 2nd Edn, Pearson Education Inc, New Jersey.
GirlieGirlAmy, 2015, What is BPA and how can you avoid it?, viewed 17th April 2016, http://girliegirlarmy.com/wellness-2/20150527/what-is-bpa-and-how-can-you-avoid-it/